Wednesday, 25 February 2015

Kitsch and the Danger of Guilty Pleasures – Pt 1


Guilty Pleasures was instigated by the BBC radio DJ Sean Rowley. Whilst beginning as a radio show, and then producing compilation CDs, it became a popular clubnight throughout the UK in the noughties. As a music style it was concerned with music that the listener likes but is not approved of, music that might be considered ‘uncool’ ('bad taste' would be a kitsch description). Whilst in its initial carnation Guilty Pleasures reflected the singer-songwriter music of the 1970s and early 1980s, it has now evolved into practically any type of music from that period up to today, very often music that would be described as ‘cheese’. According to the Guilty Pleasures website:
Sean Rowley began the night in the 150 capacity Hammersmith Working Men’s Club in 2004 and, discovering he was not alone in his love for ELO and Hall & Oates, moved the night to the Islington Academy where it resided for 2005 culminating in a Christmas party which saw Charlotte Church and Terry Hall take to the stage to sing. (Rowley 2007).
I would also like to consider it under the light of 'kitsch’ the discussion of which Theodor Adorno sets out in his essay of the same name written in 1932; it concerns itself with bringing the past into the present in an effort to ameliorate the here and now. In particular I would like to explore what Adorno means when he talks of a “forgotten secret” (2002b: 501), how this relates to history and what this might mean for Guilty Pleasures and its listener. I shall also provide an analysis of kitsch music as an ideological formulae, in that it can be considered to be the construction of a myth. I will be doing this with the help of Roland Barthes and his essay 'Myth Today' (1957). Whilst Adorno has much of value to say about history, and how music works in an ideological sense, Barthes describes the interpellant moment when the listener is hooked by the myth in a specifically individualised way. It will become clear as this blog progresses why this personal aspect is particularly important for an analysis of Guilty Pleasures.

The Oxford English Dictionary (OED) describes ‘kitsch’ as: “Art or objets d'art characterized by worthless pretentiousness; the qualities associated with such art or artefacts.” This definition implies that the artwork is pretending to be something that it is not, whereas the common usage of ‘kitsch’ today is often aligned with the art not pretending to be something it is not and, in a sense, setting itself up clearly as an object to be seen for what it is, in all its mocking superficiality. There are entries in the OED which are likely to be more in line with Adorno’s thinking on kitsch, for example “Kitsch is mechanical and operates by formulas. [...] is vicarious experiences and faked sensations. [...] The more romantic a work of art, or a landscape, the quicker its repetitions are perceived as kitsch or ‘slush’.” Also, there is an alternative meaning offered by the OED: “to render worthless, to affect with sentimentality and vulgarity”. In Adorno’s introduction to his essay 'Kitsch' he states that the etymology of the word ‘kitsch’ is in the english word ‘sketch’ and he explains this as “the quality of becoming unrealized, merely hinted at.” (2002b: 501), although this connection to 'sketch' is not noted in the OED. It seems that 'kistch' is a slippery term, the use of which has changed over time.

So as to be as clear as possible on the meaning and usage of ‘kitsch’ here I will begin with the following definition from 'Kitsch' so as to explicate Adorno’s own use of the word in its application to Guilty Pleasures:
In music, at any rate, all real kitsch has the character of a model. It offers the outline and draft of objectively compelling, pre-established forms that have lost their content in history, and for which the unfettered artist, cast adrift, is not able to fashion the content on his own. (ibid).
This notion of the refashioning of history is particularly important here because it is what provides the ideological aspect of what culture, or a cultural object, can represent. And, what is most pertinent to Guilty Pleasures is what and whose history is being represented. I believe that in its entirety Guilty Pleasures represents history (the past): different social histories contained in the individual songs from yesteryear, and alternative subjective histories for the individual listeners of those songs. The songs do contain something of the concrete realities of their moment of production; they will represent the socio-political period from which they emanate, and will say something about the artist and the industry of that time (even if this may not be apparent in a superficial listening). They will also have the personal history of the listener wrapped up in the song: what that song meant to them at that time, what it represents to them as an individual, today and yesterday.

In its original incarnation Guilty Pleasures was oriented around the 'seventies'. This is apparent in the content of the first album, released in 2004 (appendix 1: 22). The track listing contains, for example, Carole Bayer Sayer’s You’re Moving Out, David Essex's Gonna Make You a Star and Pilot’s January. In terms of subjective memory these songs will have meaning to those who lived in Britain in the 1970s. Whilst the 50-something person of today (the popular music enthusiast of the seventies) is likely to be the purchaser of this compilation, they are unlikely to be the club-goer of the Guilty Pleasures clubnight. The Guilty Pleasures machinery is wise to this, having evolved the brand so that it includes contemporary guilty pleasures in order to appease today’s young audience of clubbers. In the autumn of 2008 the University of Leeds had their first Guilty Pleasures clubnight, which did not play one song contained on the first album, but included such contemporary guilty pleasures as Take That’s 2007 hit Shine along with a number of eighties ‘classics’, including Prince and Michael Jackson, which may appear in the collective memory of the university student of today. Guilty Pleasures means different things to different people, what is common to the listener/dancer is that Guilty Pleasures is always about ‘the past’ and the bringing of that past into the present. A ripping of the past from its original roots and re-presenting it to the music listener of today: “Things that were part of the art of a former time [...]” (Adorno 2002b: 501). So as to further demonstrate how context and history are important to the concept of 'kistch' for Adorno, I shall provide a contemporary example from the Guilty Pleasures clubnight at the University of Leeds on November 1st 2008.

During the evening Sean Rowley played a dance mix known as destiny's child . independent women part 1 (a capella) 10cc . dreadlock holiday by 2 many djs (2002) (for brevity I shall be referring to it hereon in as Independent Women vs. Dreadlock Holiday, which it is often known as). As the title implies this is, in the main, a hybrid of Destiny Child's Independent Woman (2001) and 10cc's Dreadlock Holiday (1978). Whilst Destiny Child are a recent group (in the history of popular music, anyway), 10cc are a seventies band and could be considered to be securely rooted in the past. It would be surprising to find any of the club-goers on that night not being familiar with the original hit Independant Woman, it not being in the too distant past for them. But, it is quite likely that for most clubbers that this could be the only context in which they have heard the 10cc mock-reggae tune. Having been present at this clubnight, I was well aware that the primarily student clubber recognised the song we were dancing to. I had not heard this particular version of Dreadlock Holiday before and only knew the original. This made me very aware that my experience of it would be different from most others attending the club.

Whilst all of us as individuals have our own memories attached to particular songs – songs are very powerful in the way that you get transported back to your past upon listening to a recognisable tune – the songs themselves also have a concrete cultural and social history attached to them. Dreadlock Holiday reminds me of high school and the period when I was taking my A'Levels, but in Britain 1978 was also the year when the British Carribean colony Dominica was given independence and when the first man in cricketing history, Ian Botham, scored a 'century'. I am not suggesting that 10cc were making these political connections in their lyrics when they refer to 'cricket' and 'reggae', rather more I am stating that songs have a cultural-social-political significance and even, perhaps, unintentionally represent something of the historical period of which they emanate. In a sense, all old song hold a kind of historical memory within them, a trace of the past; although it is likely that it can become distorted. It is this memory that I will turn to in the next part of the blog, in relation to what Adorno means when he says that kitsch hangs onto a disformed and illusory memory of the past (ibid.).

Related links:
The Cult of Guilty Pleasures – A Freudian Analysis of the Music Genre


BIBLIOGRAPHY:

Books and Articles
Adorno, Theodor W. 1997. Aesthetic Theory, trans. by Gretel Adorno and Tiedmann (London: The Athlone Press).
----- 1998. 'Motifs', Quasi una Fantasia: Essays on Modern Music, trans. by Rodney Livingstone (London and New York: Verso) pp. 9-36.
----- 2000. ‘Extracts from Minima Moralia: Reflections from Damaged Life’, The Continental Aesthetics Reader, ed. by Clive Cazeaux (London and New York: Routledge) pp. 234-256.
----- 2001. 'The Schema of Mass Culture', The Culture Industry, ed. by J. M. Bernstein (London and New York: Routledge) pp. 61-97.
----- 2002a. 'On the Fetish-Character in Music and the Regression of Listening', Essays on Music, trans. by Susan H. Gillespie (Berkeley, Los Angeles and London: University of California Press) pp. 288-317.
----- 2002b. 'Kitsch', Essays on Music, trans. by Susan H. Gillespie (Berkeley, Los Angeles and London: University of California Press) pp. 501-505.
Barthes, Roland. 2000. 'Myth Today', Mythologies, trans. by Annette Lavers (London: Vintage) pp. 109-159.
Broch, Hermann. 1973. ‘Notes on the Problem of Kitsch’, Kitsch: An Anthology of Bad Taste, ed. by Gillo Dorfles (London: Studio Vista) pp. 49-76.
Jenkins, Jennifer, ‘The Kitsch Collections and “The Spirit in the Furniture”: Cultural Reform and National Culture in Germany’, Social History, 21, 2 (1996), 123-141.
Leppert, Richard. 2002. ‘Commentary’, Essays on Music, trans. by Susan H. Gillespie (Berkeley, Los Angeles and London: University of California Press) pp. 327-372.
Witkin, Robert W. 2003. Adorno on Popular Culture (London and New York: Routledge).

Music
10cc, The Very Best of 10cc (Mercury Records Ltd, 534 612-2, 1997).
2 many djs, as heard on radio soulwax pt.2 (PIAS Recordings, plasb 065 cd, 2002).
Brian Protheroe, Pinball and Other Stories (EMI Records Ltd, 0946 3 60718 2 4, 2006).

Online Resources
Sean Rowley, ‘The Gospel According to Guilty Pleasures’, Guilty Pleasures, (2007),  (para. 2 of 6).

Saturday, 7 February 2015

Why Does She Stand on One Leg?

A Semiological Analysis of the Chambord Flamingo Advert


You can watch the advert here - Best Ads On TV - or read the description below. Please scroll down for the semiological critique itself.

Brief Description of Advert
The Chambord advert opens with the single leg of a women next to that of a flamingo. The next two frames show the face of the flamingo followed by the eyes of the woman. We then see the legs of a flamingo standing on a mirror with the flamingo lifting one leg and the voice-over saying: “Why does she stand on one leg?”. We cut to a scene of someone pouring some champagne and topping it up with Chambord. Then, back to the flamingo standing on one leg, followed by the bending knees of a young woman in a short yellow skirt: “There is no reason. She likes it. She does it. Does she care what the other eyeballs think?” We see the flamingo and young woman standing side by side - “BOF!” - and a close-up of the mouth of the young woman saying the word (and appearing in written form on the screen). We then see the woman walking away from the flamingo in a predominantly blue-coloured room (with occasional pink highlights): “Of course she does not”. The final scene is the single leg of the flamingo next to an up-ended bottle of Chambord with the voice-over also saying the words on the screen: “Because. No reason.”

Semiological Critique
While much could be said about the stylish young woman, the Louis XIV-style packaging (and the French emphasis in general) and also the colour signifiers in the advert, I am going to focus on three elements: the standing-on-one-leg trope, the term ‘bof’ and the aesthetics implied by two filmic references. The first two motifs I will discuss in a broad cultural sense, since they represent the brand directly, the other I would like to include for its connotative reference, because I think it is stylistic but at the same time means the advert could reach an audience other than its main one (female ‘twenty-thirty something’ cocktail drinker).

While it might be obvious to state that the single-leg motif could refer to ‘legless’, this does not reflect the subtle nature of what is implied by standing on one leg. In modern culture we can think of ballerinas, gymnasts and horses in dressage. So standing-on-one-leg refers to skill, beauty, dexterity and achievement. These sports, if you will, are also what could be described as middle- or even upper-class, so this drink could be seen as being ‘aspirational’, despite, and indeed because of, its reasonable price. The drink is presented as ‘classy’, not least because of the history of the drink, although there is some irony contained in this since, if you follow the lineage of Louis XIV, it ended in 1775 with the French Revolution, one of its main aims being to rid France of the aristocracy (the upper classes).

Bof! The term ‘bof’ generally has two meanings, both relevant to the advert. It is urban slang directed at people who want to be different, but it is also French for ‘I do not know’ in the sense of disinterest. The ‘I do not know’ refers to both the question of why the girl/flamingo stands on one leg, but also to a disinterest in why they do, because it is irrelevant – they just do. What is important is Chambord, not the standing-on-one-leg. Of course, this standing-on-one-leg is about being different (quirky). Being different is desirable. Who wants to be like everyone else? Being different = Chambord = being interesting/quirky, but also being desirable because of that, nevertheless.

The last point I would like to bring up are the Kubrick references. The opening music sounds like it is sampled from A Clockwork Orange (if it is not it is characteristic of the style of the track ‘The Funeral of Queen Mary’ from the film). Also, the monochrome room, which we see more of at the end of the advert, is redolent of the ‘bedroom encounter’ scene in 2001: A Space Odyssey (a Louis XIV-style bedroom). While these may just be stylistic affects included in the advert to make it fit a certain aesthetic, they do more than that (while also telling you something about the designers of the advert, too – such as, perhaps, their age, but also their interest in cinema). These Kubrick references add an edginess to the film – especially the music, which, in a way, is at odds with the visuals – they are mostly soft and pastel in colour. But, also, they open up the advert to another group of potential customers: women (and perhaps men) of an age who would be familiar with these films (1968 and 1971), and also film buffs. I appreciate that these additional references may be connotative, but since the aim of advertising is to make it personal to the potential consumer, this advert does that for me. As Roland Barthes explains, the power of the connotative is that it speaks directly to you and appears as if it has been placed there just for you!

Tuesday, 3 February 2015

The Semiotics of Space and the Culture of Design


Talk at the University of Leeds, School of Design 4th February 2015

Abstract:
This talk looks at how design influences the development of, and our perceptions of, space. By taking two examples, an architectural plan and a wayfinding device, Tina demonstrates how design can project a future space through the imagination of the designers, one that becomes concretised through a particular discourse. She also provides the example of a map in order to unpick how design elements and motifs can be read as signs that speak about specific ideological agendas that might not be obvious on a cursory viewing. The examples she will be discussing represent a place that will be very familiar to you, the campus at the University of Leeds.

Bio:
Tina Richardson is an independent scholar in the field of Urban Cultural Studies. She specialises in psychogeography, the aesthetics of urban space and the postmodern city. Completing her PhD at the University of Leeds in 2014, she is now guest lecturing while finishing her book - Walking Inside Out – which will be published in July 2015.

Saturday, 31 January 2015

Mindful Walking and the Postmodern Urbanscape – Part 2


Please click here for part 1

Encouraging forms of mindful walking that respond directly to individuals’ affective reaction to space encourages a more positive engagement with that space. I do not mean ‘positive’ as opposed to ‘negative’ - it is fine for someone to dislike an aspect of their town or city - but positive in regard to a wish to explore it, to understand how it came to be the way it is and to think about the feelings they have which might arise in regard to it. This type of walking can be seen as a form of enactment which “might serve to both challenge and confirm prevalent forms of spatial ordering, dependent on the possible intersections of experience, power and ways of seeing and doing that inhabit the individual at any given moment” (Hancock and Spicer 2011). Mindful walking can help to create counter-narratives to the dominant discourse on particular spaces, becoming what Edward Soja would describe as a “thirdspace”.


I do not want to be prescriptive in how mindful walking should be enacted. I also would not necessarily employ, in any wholesale kind of way, the Situationist form of psychogeography to every scenario. The strategies employed for particular groups would emerge from the groups themselves through the help of facilitation: literally from the ground up. In this way the desire of the group (the “subject-group” as it would be for Félix Guattari) would promote a “semiotic poly-centrism” that supports “equal acceptance to all desire whether it makes sense or not, by not seeking to make subjectivation fit in with the dominant significations and social laws” (Guattari 1984). It would be in this way that citizens can speak to their city. As the sentence quoted by Roland Barthes in part 1 continues: “the city speaks to its inhabitants, we speak our city, the city where we are, simply by living in it, by wandering through it, by looking at it” (1967).

I introduce this concept of mindful walking in these two blogs as a way of opening up discussion on further exploring the urban imaginary through the act of walking…

Friday, 23 January 2015

Mindful Walking and the Postmodern Urbanscape – Part 1


Physical agglomerations in the form of buildings, roads, paths, street décor and all the spaces in between, make up our urban landscape. While our towns and cities have gradually developed over time, one of the side-effects of urban planning is that of the homogenisation of the landscape such that it appears to have been that was ‘forever’. Take your regular walk to work as an example: have you noticed how you see new hoardings appear, then later the building work begins behind the hoarding, then upon completion the hoardings are removed and the new building appears in its fullness? In a very short space of time you will have forgotten what was previously in its place. The space will become ‘stable’ again.


Nevertheless, behind these structures sit power-relations in the form of authoritarian schemas: political decisions, competing agencies, organisational collaborations, policy-making and so forth. The schemas which represent the manifestation of structures that appear in urban space have a discourse which supports the ideology behind them: from the gestation of the development plan itself, through to the materialised object. The final project - be it a shopping centre, public housing complex or a new road system - is built on this discourse and becomes a representation of it. As Roland Barthes states in his text ‘Semiology and Urbanism’: “The city is a discourse and this discourse is truly a language” (1967).

However, the formations, processes and narratives that support the urbanscape often have a preference for producing a particular subjectivity in their pedestrian citizens, one of worker-consumer. Postmodern space is neoliberal in its moorings and along with this a habitus is defined which encourages specific behaviours, gestures and actions from us. As discussed by Michel Foucault in Discipline and Punish, power is spatially manifest: operations and procedures applied to the body-politic take place in material structures that appear in concrete form. The authority attached to procedures are oriented in space and come in the guise of statements that become naturalised upon being repeated by not only those designated to do so, but also they become legitimised by being mediated through popular narratives and discourse. Moreover, while the heterogeneity of postmodern space should, theoretically, contain the possibility of a multiplicity of potential subjectivities, subjectivities that do not conform to a neoliberal ideology are discouraged, or at least not encouraged. This means that individual desires that are outwith the project of capital tend to get co-opted by capital, rather than being allowed to run free.


For the pedestrian (for example, the worker or shopper), their individual desires tend to become either rerouted or suppressed by the urban landscape, to the extent that little internal thought arises, to any level of full consciousness, around how the urban space came to be the way it is. Nevertheless, these desires still exist because of the aesthetics of space and the affective response that results, even if it is not consciously acknowledged. This means that to be able to really ‘see’ the city individuals need to be encouraged to move about it in a new way. One could say that they need to be educated to respond to it somatically and aesthetically.

Please click here for part 2

Tuesday, 23 December 2014

A Hysterical Simulacra: “To the established order they are always of the order of the real”.


There was a really interesting article in the 18 December 2014 edition of the London Review of Books entitled 'Writing Machines: Tom McCarthy on Realism and the Real'. McCarthy discusses the real, realism and reality in the context of literature, drawing on the likes of Jacques Lacan (amongst others). Discussing J. G. Ballard’s Crash, in particular the character Vaughan’s staged car crashes, McCarthy invokes Lacan, stating: “This is a real that happens, or forever threatens to happen, not as a result of the artist ‘getting it right’ or being authentic, but rather as a radical and disastrous eruption inside the always and irremediably inauthentic”.

This reminded me of Jean Baudrillard’s ‘The Precession of the Simulacra’, in particular his description of a possible staged hold-up. Baudrillard talks about how to “feign a violation” and goes on to say that:
There is no ‘objective’ difference: the gestures, the signs are the same as for a real robbery, the signs do not lean to one side or another. To the established order they are always of the order of the real.
This got me thinking about what might happen if you staged a faint as a form of intervention: the gestures, the signs are the same as for a real faint. Baudrillard says one would need to create as much disruption as possible, while staying as close as one could to ‘the truth’. This would be required so as to “test the reaction of the apparatus to a perfect simulacrum”. But, he adds, “You won’t be able to do it: the network of artificial signs will become inextricable mixed up with real elements”. Your collapsing/swooning will engender an emergency situation whereby ‘the system’ kicks into play: people will come to your rescue, first aid will be called! As Baudrillard explains: “you will immediately find yourself once again, without wishing it, in the real, one of whose functions is precisely to devour any attempt at simulation, to reduce everything to the real”!

Sunday, 14 December 2014

Outsider Psychogeography

From Walking Inside Out: Contemporary British Psychogeography


This is the final section of the above upcoming book. Please click here for the other sections, The Walker and the Landscape, Memory, Historicity, Time, Power and Place, Practicing Psychogeography/Psychogeographical Practices.


Psychogeography has always had to deal with its detractors, from the criticisms aimed at the SI’s hankering for a lost past to the contemporary disapproval levelled at it in its current incarnations. This is especially prevalent today with the proliferation of online forums, blogs and zines. For example a post entitled ‘How Could Psychogeography Come to This’ appeared in June 2012 on the blog Cosmopolitan Scum which criticised the psychogeography carried out on the London Olympic site in 2012.

Some disciplines can be very welcoming to psychogeography, but this is not necessarily the case in all academic fields. When attempting to justify one’s own practice in what may be a somewhat ‘hostile’ environment, it is easy to come across as apologetic or overly defensive. While the vagueness of the term ‘psychogeography’ enables it to be an inter/transdisciplinary tool, as a field in itself (if we choose to call it that) it is considered unscientific, even if some of the practices employed within it might be used in a scientific way elsewhere and might appear under a different label. For instance, the Recitoire project run by the Grenoble Computer Science Lab, looks at qualitative surveys which involve citizens in their local urban planning projects. While this is not labelled as psychogeography at all, nor is the term used in their documentation, the comparisons are apparent.

The two essays which represent this section reflect the work of two academics who use psychogeography in their own field. They both draw on walking-based literature and philosophy and demonstrate how psychogeography can be used as an interdisciplinary tool which can be incorporated in a discipline in which it might not usually be considered. Chapter contributions for this section are from Alexander John Bridger and Andrea Capstick.

Related Info:
Walking Inside Out – book cover and abstract.